With people increasingly using AI assistants to discover products, I ve been wondering how brands can make sure they re actually being mentioned when potential customers ask AI for recommendations.
SEO helps you get discovered through search engines, but AI discovery seems to work differently things like how clearly your brand is described, what information is available about it, and whether AI systems can understand and confidently recommend it.
I ve been exploring SocialSpider AI s approach to this and found the idea of checking your brand s visibility in AI answers particularly interesting.