Instagram Stories Research - Get the latest study on Stories and improve your viewership!

Massive shout out to the whole Socialinsider team: @razvanvisan @maria_mirabela_ganta, @andrei_serbanoiu, @teolozan for all their hard work studying more than 135k Instagram Stories and get insights on: - What type of content increases the Stories' viewership - How many days per month brands are publishing Stories - What's the retention rate across all profile sizes - When people drop off in Stories and much more. Highlighting some key insights: 📌 The future lies in video Stories. 51% of brands are using video in Stories. 📌 On average, brands are publishing Stories 7 days within a month. 📌 The optimal Stories length within a day is up to 6 Stories where brands are keeping more than 70% of their Stories viewers engaged. 📌 Brands with less than 10k Instagram followers succeed at reaching more than 9% of their followers with Stories. 📌 Images underperform videos by having a higher tap-forwards rate of 5.65% than videos on Stories 📌 People tend to drop off more on photos than video Stories. You can get the full study here: https://www.socialinsider.io/blo...

Always base your marketing actions on data. So excited to see this study out so that social media managers can improve their Stories with strong, and engaging content 🤩

😍 Great job!👍

Great study, Socialinsider i'll need to dig further into the metrics! Keep 'em coming

Find out how to improve your Instagram stories' viewership with insights

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Impressive insights

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nothing to add

Bring us more please!

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Informative, actionable

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one of the best around

Cheers!

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Hey guys, happy to read another one of your studies!

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Ola amigos!

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Sharing these with my team

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awesome as it is

👍

The metrics are a bit .. nerdy? i'd say..