$1 bought the whole billboard. The next takeover is $2.

RELVE just became the first paid owner of The Only Billboard. Their ad now occupies the entire live board.

The rules are odd on purpose: there is only one ad; a new buyer replaces the current owner; the next price rises by $1; and every displaced ad remains in permanent History.

That means the empty experiment is over. RELVE bought chapter one for $1, and someone else can write chapter two for $2. It could be a startup, an artist, a community, a joke, a cause, or something nobody expects.

Live board: https://theonlybillboard.com

The part I am most curious about is not whether $2 is cheap. It is what kind of person sees a real owner on the board and immediately wants to be the one who replaces them.