Why do ~80% of furniture carts get abandoned? Trying to learn from shoppers and retailers.
Hi all,
I'm Afroja, co-founder of Roomellow (launching here July 8).
Furniture might be the hardest thing to sell online. It has one of the highest cart-abandonment rates of any category, around 80%, and a big reason is simple: people can't picture the piece in their own room, so they hesitate and leave. The ones who do buy often send it back, and the returns are rarely about defects. They're about color, scale, and "it didn't look like that in my space." That gap costs shoppers the hassle and costs stores on both the lost sale and the return.
The AI tools meant to help usually make it worse. They generate good-looking rooms full of furniture that doesn't actually exist, so shoppers fall for something they can't buy and stores get nothing out of it.
We took a different approach: you upload a photo of your room, and our AI places real, purchasable products from a store's catalog into your actual space, at 100% accuracy. Every item shown is a real SKU you can click and buy. It works on a store's website and on a screen in the showroom.
Two questions, depending on who you are:
Shoppers: what actually stops you from buying furniture? Not picturing the fit, the color, the scale, or not trusting that what arrives matches what you saw?
Retailers (online or in a showroom): what's your bigger pain, the abandoned carts or the returns? And what would make you trust an AI tool to show your products to your customers?
Really trying to learn what matters most on both sides.
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