Hi all,
I'm Afroja, co-founder of Roomellow (launching here July 8).
Furniture might be the hardest thing to sell online. It has one of the highest cart-abandonment rates of any category, around 80%, and a big reason is simple: people can't picture the piece in their own room, so they hesitate and leave. The ones who do buy often send it back, and the returns are rarely about defects. They're about color, scale, and "it didn't look like that in my space." That gap costs shoppers the hassle and costs stores on both the lost sale and the return.
The AI tools meant to help usually make it worse. They generate good-looking rooms full of furniture that doesn't actually exist, so shoppers fall for something they can't buy and stores get nothing out of it.
We took a different approach: you upload a photo of your room, and our AI places real, purchasable products from a store's catalog into your actual space, at 100% accuracy. Every item shown is a real SKU you can click and buy. It works on a store's website and on a screen in the showroom.
Two questions, depending on who you are:
Really clever way to cut down on returns, the AR preview of furniture in your actual room sounds like it would save so much hassle. One thing that would make me way more likely to actually buy though is a side by side comparison view, like showing two different sofas in the same upload so I can see which one actually suits the space better without going back and forth.
Tried it with my awkwardly shaped living room and honestly the AI placed a sofa in a spot i wouldn't have thought of, which actually worked. Kind of a neat way to test pieces before committing.
Tried it on a tricky living room and was surprised how realistic the AI-styled pieces looked in the actual photo. Buy links straight to retailers saved me the usual back-and-forth.