Hi all, I'm Afroja, co-founder of Roomellow (launching here July 8). Furniture might be the hardest thing to sell online. It has one of the highest cart-abandonment rates of any category, around 80%, and a big reason is simple: people can't picture the piece in their own room, so they hesitate and leave. The ones who do buy often send it back, and the returns are rarely about defects. They're about color, scale, and "it didn't look like that in my space." That gap costs shoppers the hassle and costs stores on both the lost sale and the return.
The AI tools meant to help usually make it worse. They generate good-looking rooms full of furniture that doesn't actually exist, so shoppers fall for something they can't buy and stores get nothing out of it.
We took a different approach: you upload a photo of your room, and our AI places real, purchasable products from a store's catalog into your actual space, at 100% accuracy. Every item shown is a real SKU you can click and buy. It works on a store's website and on a screen in the showroom.
Buying furniture is expensive; one wrong sofa means restocking fees, returns, and weeks of waiting. Roomellow fixes that for both sides of the sale. Shoppers: upload a photo of your room and AI restyles it with real furniture across many retailers; every item with a buy link.
Furniture stores: add Roomellow to your shop so customers can try your products in their own room before buying; more conversions, fewer returns, fully branded. What you see is what you buy. Design it. Love it. Buy it.
