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White Label SEO Reports and SEO Tools
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Jon Henshaw

Site Auditor - Find, fix and optimize your site for search engines

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Raven Tools
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Site Auditor quickly analyzes your site to find all of the desktop and mobile SEO issues that may be keeping your site from ranking on search engines like Google.

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Rand Fishkin
You should be really proud of what you've built here; looks damn fine sir. Congrats on the launch!
Jon Henshaw
Maker
@randfish thanks so much! That means a great deal to me coming from you :)
Ben Gardner
@ravenjon @randfish Damn son! You got love from The Fish.
Garrett Mehrguth
Great work Jon! I can't wait to see what the product will grow into.
Jon Henshaw
Maker
@gmehrguth thank you! I can't wait either. We already have big updates in the works, along with a long list of new checks I can't wait to launch.
Garrett Mehrguth
@ravenjon stoked to see!
Jeff Bernheisel
This is good stuff dude. Wish I would have had it many moons ago. Congrats!
Jon Henshaw
Maker
@jbern thank you! Now you can look forward to betters moons :)
Jeff Bernheisel
@ravenjon Yes indeed! Hey, apparently we have a mutual friend (Jessie Beaudoin). I was chatting with him the other day about SEO crap and your name came up. Small world!
Jon Henshaw
Maker
@jbern man, Jesse is the best! I love that guy :)
Saijo George
congrats on getting featured @ravenjon. I have added this to http://saijogeorge.com/best-mark...
Jon Henshaw
Maker
@saijo_george awesome!
Stephen Campbell
@saijo_george good stack bro.
Saijo George
@stephenalan thanks mate
Roy Morejon
Great work on this @RavenJon!
Jon Henshaw
Maker
@roymorejon thanks Roy! I really appreciate your support.
Al Mackin
Hey Jon, some feedback from my experience. - I was confused by "URL", thinking it just spidered a single page but ended up spidering a large site and removing all my credits for the month. - Pages were marked as "Missing Google Analytics" but it had GA via GTM (as do all pages) - rel="nofollow" links categorised as "needs attention". I'd like to keep them as nofollow. Why not categorise as information rather than needs attention. - The spidering process has picked up the same page a few times with hard coded utm codes in them - we link to a page from our blog, passing over a source to identify signups from there. - In the "Page titles that are too long or too short" section it would be good to have each page highlighted to see whether it's too long or too short without having to look at the char count. - Similarly for the Meta Description that is too long or too short it would be good to see the worst offenders first so I can tackle the 200 character descriptions first, and leave the 157 character descriptions till last. - I understand that there's infrastructure cost to spider the pages, but the 50 pages per month feels too low for the free plan, how many sites that care about SEO (and would pay for a tool) are <50. What I found useful: - Highlighted some broken links in our blog - Spotted some URL issues which could be cleaned up - Found some pages with wacky meta description issues
Jon Henshaw
Maker
@almackin great feedback! I'll address each item for clarity: - URL: Interesting point. I'm thinking that could be resolved by better labeling. - Missing GA in GTM: We're really close to releasing and up that fixes that. Our own site uses GTM, so it's a known issue that we want addressed too. - Nofollow: We check for internal and external nofollow links separately, so I'm assuming you're talking about external nofollow links. I like the idea of reclassifying the external links and will definitely think about that more. - Internal Links w/ UTM: Interesting. It's difficult, because some sites use strings that are valid internal links. I'm thinking an exception for UTM with the crawler would help address that. - Title Length: Agreed - META Desc Length: Ditto - Free pages count: That's a threshold we're definitely experimenting with and may increase in the future. And of course, I'm very happy to hear about the things you found useful. Now I'm off to make and/or update some product tickets thanks to your suggestions :)
Al Mackin
@ravenjon Thanks for getting back to me so quick - I did some work recently on looking inside a GTM tag for another tag so I know it's painful! Looking forward to updates.
Stuart
Whoa awesome @ravenjon wasn't this more of what Raven was for originally? I remember years ago using Raven to get SEO grades on pages, then I know more recently when I talked to you guys (You sponsored Nashville Startup Weekend and I met some of your staff then) Raven had become more of a marketing suite? Have you returned more to your roots, or am I confused?
Jon Henshaw
Maker
@vacord it's funny you say that. Our very first tool was called SEO Analyzer about 10 years ago. Sure enough, we've returned to our roots :) There's actually a post on Marketing Land that discusses some of the changes http://marketingland.com/like-mo... However, we are still very much focused on Reporting too. That's not going away, it's only going to get better.
Stuart
@ravenjon that's so awesome that I was a user of one of your first tools and you returned to it. I can't remember how long ago it was but maybe close to 10 years ago. Maybe 8? Congrats on your return and best of luck.
Productivity Port
@ravenjon interested to try this based on the comment here. However, after entering my URL, I've been stuck with Analyzing... 0 pages analyzing. Been like that for 10 minutes or so. It makes me wonder am I stuck or does it still needs more time. Update: Aha! I just happened to go to my email and see that you'll send an email when done. My suggestion is to provide this feedback when the user submits their site URL. I wasn't expecting to get an email.
Jon Henshaw
Maker
@prodport it should start almost immediately and display how many pages it's currently crawled. Please email auditorhelp@raventools.com with the email you signed up with and we'll get everything sorted out for you.
Productivity Port
@ravenjon @raventools No worries as the report just came in. First pass I like the presentation and the info. I also like that you allow the user to ignore a rule. I was also surprised to see you scanned for malware. And do you have any plans to scan for schema markup?
Jon Henshaw
Maker
@prodport that's great to hear and thank you for the feedback. We are currently working on fine grain ignore rules so you can ignore individual issues that were done on purpose. Even I need that functionality with our own site :)
Frederic Sune
Amazing product. Love it. Found some old 301 redirect that I didn't setup properly for https://domanager.co for the knowledgebase. Thanks!
Frederic Sune
Oh I found missing link on image! The report is easy to understand and the explanation to fix the issues are very clean. Bravo! Nice work.
Jon Henshaw
Maker
@wpexpertca awesome! Happy to hear it's working so well for you :)
Tom Charde
I've been watching Raven for years. Really liking the account tools, the dashboard and the report layouts. Some feedback on your your plans... If you're open to expanding them, I think there's an opportunity to reach another audience: consultants. The "Free" plan is for a single small business, or for anyone who wants to try out the service. The "Start" and "Grow" plans are geared towards *repetitive testing* of the *same site* -- which is great for companies and in-house teams. The "Pro" plan works for agencies, but it's too much muscle for a freelancer/consultant. I'll use up to 25 different testing tools when auditing a site (for performance/speed, responsiveness, accessibility, SEO, validation/compliance, security) -- the majority of which are free. RavenTools could easily replace a handful of these, but it would be difficult to justify doing that with any of the existing price plans. So I'd love to see a plan for those who run a *limited number of tests* on *multiple* small sites. (For example: In any given month I might run 1-5 tests, on 1-10 sites, that have 5-25 pages... So between 5-1250 pages/month.)
Jon Henshaw
Maker
@tomcharde interesting idea. I'll definitely consider it. Thanks!
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