+1 for Flatpack and self-packing. This is also probably the lightest material that is sturdy enough to do this. It is recyclable when done. Really the only problem I see is the price.
Trying to look a the pros. Definitely interesting.
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You are not disrupting the standing Desk market, Ikea's standing desk is probably cheaper than this. the portability of it is great idea but I am sure it takes its toll on the life time of the cardboard material.
The person who would buy this is insane in my book as for 200 more he can get a electronic standing desk from Ikea. The manufacturer definitely need to streamline how they produce this thing. It should be 50 bucks at the most.
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You are not disrupting the standing Desk market, Ikea's standing desk is probably cheaper than this. the portability of it is great idea but I am sure it takes its toll on the life time of the cardboard material.
Pros:Idea is good
Cons:PRICE!