Boost

Buy and sell everywhere with smart #hashtags.

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Generate smart #hashtags for your products that anyone can text to buy in seconds. No websites, no apps, no checkouts. www.boo.st
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Launch tags:Web App•Marketing•E-Commerce
Launch Team
Anima - Vibe Coding for Product Teams
Build websites and apps with AI that understands design.
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What do you think? …

Daniel Abas
Sell Button
Maker
Hey everyone, we’re thrilled to launch today! Boost enables end-to-end transactions to occur everywhere using #hashtags. Buyers see the #hashtag, comment, tweet or text it within the apps they love, confirm via SMS and are charged instantly - no apps, no stores, no checkout.  Boost integrates with Shopify and Magento, or can be used as a stand-alone e-commerce solution. Happy to answer any questions and here’s our blog for more details - http://bit.ly/28Mxdv0
Jake Mor
Superwall
@dannyabas What a video! genius idea and implementation
Daniel Abas
Sell Button
Maker
@jakemor Hey Jake, thanks so much!
Lucas Korol
IssueFly
@dannyabas Guys, that's just brilliant! Love the idea
Gabriel Varaljay
Vixt
@dannyabas Awesome idea! I love it!
Jaime Macias
Maker
We built Boost to shorten the distance to the purchase. Our entire goal is to connect brands with their buyers at the places where they are already overlap. No more need to send someone away from social to make a purchase. OS agnostic, cross platform, global purchasing embedded in #hashtags. Boost! We will be around all day, please ask questions. Thanks @rrhoover / @jakecrump
Filippo Mursia
Tailry
@jmacias awesome! Does it work only in the US or worldwide? Italy here
Jaime Macias
Maker
@mrdobelina Hi Filippo, I should have mentioned. We are U.S. right now but supporting international in the very near future.
Taylor Hook
@jmacias Would love to help consult for you guys on the international side of SMS, can definitely prevent you from some typical pitfalls in scaling globally. Fire me an email taylor.hook@infobip.com
Filippo Mursia
Tailry
@jmacias Got it, thanks!
Jaime Macias
Maker
@hook_taylor will reach out. Thanks.
Vali Draganescu
It's like Pied Piper. I understand what it does but how? :)
Jaime Macias
Maker
@vfdraganescu Hi Vali, I hope we don't have the same problematic branding as PP! On the buyer side, they sign up once and can connect social accounts to create a passport that allows them to transact on any networks they choose with the brands they follow. On the seller side, we can manage inventory or integrate with existing e-commerce platforms. Then when they post to social we have network approved applications that let us matchmake and execute the transactions. Thats the simple answer describing a complex solution.
Burak Özkan
@jmacias Hi Jaime, Do you need buyer's credit card when they sign up?
Jaime Macias
Maker
@burak_ozkan yes. Buyers provide credit card and shipping at sign up. They can then Oauth whichever networks they want to use it with or use the system solely over SMS.
Burak Özkan
@jmacias Good, why don't you choose mobile application instead of sms? Customer can make order via mobile app.
Jaime Macias
Maker
- Duplicating a Q/A from the Twitterverse: https://twitter.com/umarsaeed28/... - @umarsaeed28: how do you guys handle product variations(size, color etc)? @jmacias: We provide a option tree via SMS to select options inherent to the product. Then we present your final selection to confirm. So the #hashtag is general to the product and the specifics are customized in the confirmation step.
Matt
Love the demo video! Nice work. Did you make it in house?
Daniel Abas
Sell Button
Maker
@professorz Hi Matt, thank so much! The video was made by our friends over at @lonelysandwich. Incredible team and experience.
Chris
Legit
Congrats on the launch. Sounds very familiar. We enabled this in 2011. P2p and social commerce via hashtag across Twitter, Instagram and Facebook. We have a patent on the application. Here's some early coverage. https://techcrunch.com/tag/chirpify We pivoted away from commerce in 2013 because brands were, and remain, not set up internally for social commerce. ie: there is almost no buyer and no market for this type of solution. The commerce and social teams are not connected, and it's a monumental slog to get them to be. Not trying to rain on your launch parade at all. Actually trying to give you honest feedback. Let me know if you'd like to hear more about the lack of market or advice on navigating the social commerce waters.
Ratan Mehta
Hi love this! So the increase in orders will be exponential, since the path of clicks, browsing, filtering, adding to cart, checking out etc are being completely wiped. How will you account for impulsive order placing, leading to a very high number of cancellation of orders? And in your experiments (as mentioned in the blog) did you find a higher 'cancellation / orders' ratio compared to traditional (amazon) e-commerce?
Daniel Abas
Sell Button
Maker
@ratan_mehta Hi, thanks so much and awesome question! The behavior of returns varies quite a bit on the seller, the product and their community. We haven't seen a higher rate of returns thus far. We've also set in place the "SMS to confirm" to ensure intent :)
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