The Perpetual Pivot

When adaptation costs more energy than execution.

The company announced its fifth major strategic pivot in eighteen months. The new mission statement was exciting, dynamic, and completely negated the last six months of her team's work. She realised that the constant need to adapt, re-learn, and discard old systems was costing more energy than actually doing the job itself. The exhaustion wasn't from working hard; it was from the perpetual, destabilising effort of turning the ship every quarter. She felt like a weather vane, not a ship captain.

😊 😐 😰 😵

💖 A heartbeat thought by Christian van Gils

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