We have an all new pre-launch dashboard to help manage your scheduled launches. As soon as you schedule your launch, which you should always do, you'll land on the new dashboard. It gives you a centralized place to check the status of your launch, quickly make any changes you need to, and see helpful tips about what to include to have a successful launch! If you have a scheduled launch already, you can quickly find the pre-launch dashboard from My products
If you re reading this post, it s at least 2 weeks old. I m currently away, and in situations like this, it s better to be prepared.
Here s my process that helps me stay (somewhat) consistent even when I m short on time and not available in real time:
Batch-create evergreen content that can be shared anytime, or content tied to a recurring season or trend. (If you find time while travelling, you can still jump on current topics, but be aware, it might distract you from the trip.)
Prepare your content at least 2 weeks before your trip.
Create at least 4 extra posts beyond what you need. For example, if I m travelling for 9 days, I ll prepare 13 posts, just in case something goes wrong or unexpected travel issues come up.
Set a fixed time to respond to comments (e.g. 9 AM), or block out a time window for engagement, so you don t get sucked into it during the day.
Keep a running file of content ideas throughout the year, including brainstorming sessions with ChatGPT. It ll make content selection much easier in the future.
