Analyzing traffic from Product Hubs
Launched in 2022, Product Hubs are your permanent company page on Product Hunt, different from your launch pages.
I recently ran an experiment analyzing organic traffic from these hubs over 30 days. Here's what I learned.
Fig. 1: Product Hubs by @Product Hunt
Context
I analyzed the traffic coming from a Product Hub /products/{yourCompany} using @Dub
To set a control, I didn't do significant activity there, just looked at the organic traffic
Observations
Two main observations:
High-intent traffic: 20.51% of people coming from Product Hubs convert into new sign-ups (fig. 2)
Decreasing over time: it seems that momentum post-launch lasts about 30 days (fig. 3)
Fig. 2: Volume of new sign-ups from Product Hubs over 30 days. Source: Dub.co
Fig. 3: Number of clicks over 30 days. Source: Dub.co
Takeaways and next steps
Positively surprised by the conversion rate
Follow-up questions: What brings the most traffic to Product Hubs? Launching new features, securing founder reviews, posting in threads...?
Curious: Do you track traffic from your Product Hub? Have you seen similar results? Eager to swap notes.
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