Problem Analysis: Can SaaS replace a fractional CMO for small B2B growth?

1. Problem Breakdown from the Moderator:

A detailed description of a systemic pain point in the B2B segment has come to ProblemHunt. This is not a classic user request but rather an analysis from a consultant. We can't publish it as a standard problem, but it's too profound to ignore. Let's examine it as a case study. Before publication, all unnecessary information was removed while preserving the important details and essence.

2. The Core of the Problem (according to the expert):

Owners and CEOs of small/medium B2B companies (production, services) are stuck in a state of «unpredictable growth»:

— 50% of revenue comes from word-of-mouth, the rest from random deals.

— There is no established marketing and sales system: a «brochure» website, no funnels, KPIs are not tracked.

— The founder is buried in operations (production, clients), with no time/expertise for growth strategy.

— They can't afford to hire an expensive CMO/Growth Lead, and hiring a junior is useless.

— Attempts to implement a CRM or buy templates without a strategy fail.

The Big Illusion: They think they need «ideas» or «tools». In reality, they need a senior owner of the growth function (a fractional CMO/CRO) who will build the system, processes, and drive it.

3. The Price Tag the Market Sees (data from the consultant):

— Diagnosis + Plan: €1.5K – €12K

— «Engine» Implementation over 2 months: €8K – €25K

— Fractional Leader (1-3 days/week): €2.5K – €18K/month

4. Question for you, developers and founders:

Here is a classic business pain point that is currently addressed by consultant services. Do you see an opportunity here for a technology product (SaaS, platform) that could solve this problem en masse, more cheaply, and in a scalable way?

5. Problem author:

Name: Anne Seringe
Country: France
Contacts: Email