Data and banter behind the best (and worst) pricing pages
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Hiten Shah

Pricing Page Teardown from ProfitWell - Data and banter behind the best (and worst) pricing pages

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Pricing Page Teardown joins ProfitWell's CEO Patrick Campbell and Price Intelligently's GM Peter Zotto in tearding down pricing strategies from Netflix and Pornhub to Salesforce and Shopify using data collected from thousands of customers.

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Patrick Campbell
Maker
Hey PH crew - Patrick here, one of the makers of PPT. We're approaching our media in a very product centric way with products like Pricing Page Teardown. This series was a labor of love mainly because we started the business on the foundation of pricing research, so we wanted to give more back to the community, especially in terms of more pricing data. If you have any questions, obviously let me know. I'll be hanging out on ProductHunt all day. :)
Hiten Shah
Hunter
Wow! ProfitWell is already on Season 5 of their pricing page teardowns. These are must-watch episodes if you're building products.
Patrick Campbell
Maker
@hnshah thanks for sharing H-money!
Yam Regev
This is a knowledge goldmine for anyone in the SaaS industry. When we built the pricing plans for Zest Enlight (now in closed beta), I prepared the Pricing model brief for the team and used three videos of Patrick's and the team in this brief. Really helped us out with creating a healthy discussion about our pricing strategy. Good stuff, guys!
Patrick Campbell
Maker
@yam_regev let's gooooo! That's awesome to hear. Keep changing those prices over time, too.
Vinish Garg

Patrick is warm and friendly in 1-1 emails if a follow-up is required. A+++ on all counts.

Pros:

Reading PI/PW ever since.... research-based posts and it explains how each variable gets so important in conversions, churn, growth.

Cons:

No real cons.

Patrick Campbell
Maker
Thanks for the love, Vinish. I think you're our biggest fan and it's *very* much appreciated :)
Ivan Aleksic
I love these tear-downs. I've watched every episode so far. Keep them coming @patticus @peterthekid
Patrick Campbell
Maker
@peterthekid @ivalex Super fan status! Send me an email and let's hook you up with something nice. :)
Ivan Aleksic
Harris Smriko
An absolutely must watch for anyone looking for insight! Keep up the good work PW team!!
Patrick Campbell
Maker
@harris1210 Harrissss, my man! Thanks for the love here. :)
Mary Matton
What teardown has had the most surprising data so far? I thought the one on non-profits was interesting (people caring more for animals than other people), but curious to know what you think.
Patrick Campbell
Maker
@mary_mallard this is a great question actually. The non profit episode we did was actually super interesting because of what you're alluding to - people cared so much more about animals from a willingness to pay perspective than they did about those in foreign conflicts or suffering internationally. From a business perspective, I was surprised at just how terrible Salesforce.com's pricing page is - it's extremely effective from a data perspective, but probably one of the most god awful designed pages ever. From a really good perspective, I really love Square, I think they're the most under-appreciated public company out there in terms of pricing power.
Geoffrey Keating
So much love for these teardowns - keep up the great work Patrick and team!
Patrick Campbell
Maker
@geoffreykeating from you that's high praise! Thanks for the love. :)
Chris Warner

Patrick and the team at PW rock!

Pros:

Always entertaining and informative. Insights from the experts in pricing.

Cons:

None

Patrick Campbell
Maker
:)! Thanks for the love.
John Collins
Love the Pricing Page Teardowns - particularly as their is so much to learn from other industries outside of software.
Patrick Campbell
Maker
@jaycee001 praise from a journalist is probably the only thing to make my cold heart warm. ;)
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