What's the biggest mistake you've made during a product launch?
by•
Something you thought was a great idea at the time, but looking back you'd do completely differently.
Could be:
• Launching too early
• Launching too late
• Building features nobody asked for
• Not talking to users enough
• Focusing on the wrong metrics
• Having zero launch plan 😅
Let's help each other avoid painful lessons.
What's your story?
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Replies
Does a Product Hunt launch even matter if your target audience isn't tech founders? We got tons of upvotes and hype, but our actual retention was zero because the traffic was just other hunters looking for support. are vanity metrics ruining how we measure launch success?
Premast
@rose_florean I think Product Hunt not just for selling may it helps in brand awareness and positioning and getting real feedback about the product that make your develop the product fast to match with users need. so I think if you can't find the buyers here in PH at least you find testers and influencers who will talk about the product with others.
Premast
@rose_florean Here we go
https://www.producthunt.com/products/premast-templates?launch=premast-ai
Would love to know your feedback
Why are founders so terrified of charging money from day one? We ruined our launch by offering a massive free tier, and the moment we tried to upgrade people, they ghosted. if users won't pay at launch, do you even have a real business or just an expensive hobby?
Premast
@maria_stephens I think ppl if they need the product they will pay for. sometimes needs some experiments to find and validate ICP
Premast
@maria_stephens Here we go
https://www.producthunt.com/products/premast-templates?launch=premast-ai
Would love to know your feedback
Querri
Not having a better post-launch plan.
We have done two launches so far and have learned a lot, but much of the focus was on the launch itself and less on what to do with all the leads we captured.
Premast
@amy_ingram Sounds good! So how did you handle this later on?
Querri
@samirrashed We will be launching again sometime next month, and we will work on a better onboarding experience that will help us customize follow-ups that are actually meaningful to users, vs generic onboarding emails. So still working on it ;-).
Just upvote your launch!
Premast
@amy_ingram Here we go
https://www.producthunt.com/products/premast-templates?launch=premast-ai
Would love to know your feedback
Because someone said to launch on Product Hunt to get traction without knowing why, who, or what it's for?
Mine was confusing interest with intent. Getting people to say “this is cool” is easy. Getting people to actually come back on day two is the harder question, and I didn’t design my launch around that second moment at all. The first day looked fine. The week after was the real feedback.
Premast
@dmb_dmb Awesome!
We launched towards the end of the week, built no community on PH and completely relied on product being awesome.
Premast
@johnsongill great
Premast
@johnsongill We are also live today
https://www.producthunt.com/products/premast-templates?launch=premast-ai
Would love to know your feedback
For me, the biggest mistake has been a launch without an audience or followers, hands down! I did a soft launch last month, thinking 'everybody could appreciate this' and till now, there's 22 followers, 1 generic trial user, and 1 friend that actually used the product for its purpose and provided indispensable feedback. If I could go back, I'd definitely build a following and a waitlist first.
Premast
This thread hits very close right now. We’re just about to launch, and even though we’ve tried to prepare properly, it still feels like we’re probably making half of these mistakes anyway.
The hardest part for me is knowing what’s useful preparation vs. just delaying the scary part. You can talk to users, cut scope, make a launch plan… and still have no idea what’s actually going to matter until it’s out there.