Persuasive Patterns Card Deck (4th gen) - Make product psychology practical

@toxboe  @bramk Hey Bram and Anders, could you let us know if this is a tech product? Is there an app tied to it?

Thanks @germans_frolovs!
Yes. A good portion of our customers have historically been marketing and growth teams. In fact, they've been part of the @growthtribe curriculum for years.

Within the card decks, three workshop methods cleanly map to growth work:

• Define Target Conversion (Set Goals)
  Clarify the one action you want this campaign to drive (e.g., trial start, demo request). Set a measurable target and constraints. Keeps copy, channels, and CTAs aligned around a single conversion.

• Behavioral Journey Mapping (Understand)

  Map the steps from ad click → landing → signup → first value, then mark barriers/enablers at each step (e.g., trust gaps, choice overload). You’ll spot quick wins for creative, offers, and page flow that lift CTR and CVR.

• Persuasive Patterns Impact Mapping (Evaluate)

  Take your ideas and choose the highest-leverage behavioral techniques to apply (e.g., Commitment Devices on the form, Temptation Bundling in the onboarding email). You weigh impact vs. effort so the team ships the tactics most likely to move the metric.

All three have step-by-step guides inside the two new decks (Conversions & Decisions and Habits & Engagement), so marketing and product can run the same playbook and move faster together.

@stockmarr Thank you so much! 🙌

Really appreciate the support! I hope you’ll enjoy diving into the new decks.

Would love to hear how you end up using them once you’ve had a chance to try them out!

@gianlucahmd Thanks so much!

That means a lot! 🙏

This 4th generation of Persuasive Patterns has been completely reworked from the ground up. We’ve actually split it into two focused decks this time:

• Conversions & Decisions – helps you attract users and guide key choices (signup, pricing, onboarding).

• Habits & Engagement – helps you build long-term use and retention.

Across both, there are 20 new patterns, 40 updated ones, plus 20 extra cards per deck with:

• Workshop exercises,

• “Persuasive recipes” (pattern combos that work well together), and

• Best-practice tips.

All cards are double-sided now, allowing for more guidance on how to apply each pattern right away.

In short: same spirit, much deeper usability and structure.

@roozbehfirouz Thanks! Short answer: yes

...but mostly in the companion book.

The cards are a quick-reference: each cites the academic source for the principle and includes on-card tips/prompts for applying it in product work (workshop-friendly).

The real-world examples and fuller explanations for each pattern are in the PDF book here: https://shop.learningloop.io/products/the-persuasive-product-psychology-pdf-book

Happy to clarify how we use the two together in sessions.

– Anders

@busmark_w_nika Thanks! Physical is indeed rare here! I'm so stoked about the reception we've gotten!

In a remote-first world, we still see value in physical tools for alignment.

We chose physical on purpose: the cards are intentionally tangibly large so that they stick out. :)

@chuyu_ruan That’s a great point... and exactly what we’ve seen too!

Because the decks focus on underlying behavioral principles, they work just as well in niche industries as in mainstream ones.

Whether you’re improving onboarding for a B2B tool or increasing engagement in a specialized community app, the same psychology applies, just adapted to your context.

It’s been fun seeing teams in healthcare, education, and even industrial design use them in creative ways to get traction on their product and user flows.