Will Perplexity "overshadow" OpenAI?

I read in TechCrunch today that Perplexity is trying to dominate the Indian market, which could potentially increase the number of users (and thus compete with OpenAI).

Perplexity is trying to attract more users by offering a free 12-month Perplexity Pro subscription – normally worth $200 – to all 360 million Airtel subscribers. (That is the cost for them.)

Do you think @Perplexity is doing it right?

Because the catch is monetisation – the purchasing power of India is simply not the purchasing power of the American market.

What strategy do you think would help them increase not only the number of users but also their profit?

I am attaching the current revenues for both (OpenAI vs Pplxty). 🙈