Digital sellers: would you trade a bigger cut for built-in marketing — or keep 100% control and DIY?

I keep seeing the same tension with people selling digital products (templates, courses, UI kits, SaaS).

Platforms like Gumroad take ~10% but leave all the marketing on you. So you keep most of the money but spend your life making content, chasing affiliates, and praying the algorithm likes you that week.

The other extreme: pay agencies or influencer platforms a fortune to get UGC made, with no real attribution on whether it converted.

I've been building toward a middle path — a marketplace where sellers keep 90%, but creators can opt into running UGC campaigns (TikTok/IG/YouTube) for your product, paid per task or per conversion, with affiliate-style tracking baked in. One wallet, one dashboard.

But I genuinely want to pressure-test the assumption before going deeper, so:

For sellers here: what actually stops you from selling more right now — is it the fee, the distribution, or the marketing grind?

And the honest question: would you let creators promote your product on a revenue-share, or does giving up that control feel worse than just keeping it all in-house?

Curious where people land. 👇