The brand-finds-creator model is broken for anyone under 50k followers.
A decade ago, brand managers had time to scout creators. Today there are 10,000 creators per niche, and brand managers don't scout they hire agencies that work with the same 50 mega-accounts. The middle tier (5k 50k followers, where most engagement actually lives) gets ignored entirely.
If you're a creator in this gap your audience is real, your engagement is real, but your sponsorship inbox is mostly fake casting calls and ghosted DMs Peddlum is built for you.
How it works for creators:
