1,900+ signups, 15,800 unique website visits, and own.page’s Product Hunt launch
Hi Product Hunt. I am Elitza and I am the founder of own.page. We launched on Product Hunt 20 days ago, and since then, it has brought us more than 1,900 signups.
I waited a long time before launching own.page here. Not because I didn’t want to, actually, I wanted it a lot. But Product Hunt always felt like one of those big platforms where, if things go well, it can really change the momentum of a product. And because of that, I kept delaying it. For more than 6 months. I was thinking too much. What if the day is too competitive? What if nobody cares? What if we launch and nothing happens?

On X, I often saw people saying Product Hunt is dead. That it doesn’t bring traffic anymore. That launches don’t matter like they used to. But still, I wanted to do it no matter what people are saying. Before this, I had launched own.page on smaller launchpads. And yes, they helped. They brought some users, some traffic, some attention. I’m grateful for that. But honestly… it was nothing like Product Hunt.
So 20 days ago, we finally launched!
I worked with my hunter, Alex, to choose the day. We were deciding between Monday and Tuesday. In the end, we picked Monday because we wanted to avoid going directly against huge launches from companies like Claude or OpenAI. But even with that, the day was still very competitive.
The funny proof is that own.page finished #2 Product of the Day, but still became #3 Product of the Week. That tells you how strong the whole week was.
Still, the launch day alone brought us:
→ 600+ new user registrations
→ 4,400+ unique website visits

And then the 20 days after the launch brought even more:
→ 1,925 total new registrations
→ 15,800 website visits
→ 70,100 unique visits across own.page pages
→ 5 mentions in large newsletters


For some products, maybe these numbers are normal. For me, they felt huge. Because behind every registration, there is a real person, someone who created a page, someone who gave the product a chance, someone who maybe saw own.page for the first time because of that launch.
And here is something unexpected. Product Hunt didn’t just give us one launch day. It gave us momentum. People discovered the product, shared it, mentioned it, visited other own.page pages, and kept coming even after the launch was over.
Now I understand why people still launch here. Product Hunt is not magic for every product. Maybe not every launch will explode.
But if you have something real, something useful, and you prepare well, it can still bring serious results. So if you are a founder and you are delaying your Product Hunt launch because you are not sure if it is worth it…
I would say this:
Launch.
It is still worth it!


Replies
This is exactly what I needed to read today. Launching on Product Hunt tomorrow and the uncertainty you described before your launch is very familiar.
The momentum continuing after launch day is the part I hadn't fully considered. I was thinking mostly about the day itself. Good to know the traffic doesn't just stop.
Congrats on the results, and thanks for sharing the real numbers.
Scarlett.
@mpanpalli Absolutely! Product Hunt can help you way beyound the launch day.
Good luck tomorrow. What is your product about?
@byalexai Thanks! It's called Fluxerv. You type /ai in any note, describe a tool you need, and a working interactive component appears directly inside the document. Calculator, data formatter, color picker, whatever you describe. The thinking and the output stay on the same page instead of living in separate tools.
Launching tomorrow on Product Hunt if you want to follow along.
Scarlett.
@mpanpalli Got it. Is it similar to https://elfsight.com/ or more close to Alexandria?
Also a quick tip: improve the landing page, currently doesn't look enough mature. This might affect the overall impression.
@byalexai Not quite either. Elfsight is for embedding widgets on websites. Fluxerv is a document editor where the components live inside your notes, not on a published site. You write, think, and build in the same place.
And thanks for the landing page feedback, that's genuinely useful the day before launch. Noted.
@mpanpalli I was thinking the same and I don't launch until September - how exciting you're launching tomorrow! Good luck and enjoy the ride :)
@anna_ludwinowski Thank you Anna! September will come faster than you think. Good luck with your launch when the time comes.
@mpanpalli Thanks for the encouragement - it's exciting AND stressful!
Amazing - thanks for sharing your story
own.page
@mark_trowbridge Thank you! You are welcome and I really hope it inspires more people to at least consider launching here!
Big numbers for an early-stage product. The existing products in this problem space aren't using AI anywhere near where they should be .. that's a real opening for you!
own.page
@azouzidesign Thank you Azouzi! Yes, I am also planning to very soon integrate AI and take advantage of that wave because I think it is truly the best time to do that.
Hi Elitza,
Congratulations, this is a huge achievement.
I'm glad you listened to your heart, were well prepared, and that it went amazingly well for you.
I was feeling a bit down since our launch because I had heard that launching on PH results in amazing things, but it did not end up well. Reading your post gives me hope that well once again maybe we can.
Propane
@fatima_shehzad one launch not working doesn't mean the product doesn't work — usually means something in the setup wasn't right. worth doing a proper debrief on the mechanics before trying again rather than just relaunching the same way and hoping for different results.
@atherkildsen Thank you so much Ander.
Currently working on it :)
Propane
@fatima_shehzad keep me posted :-)
@atherkildsen Thank you so much, I definitely will.
own.page
@fatima_shehzad Thank you, Fatima! Yes, you should definitely try again - it is all about preparation and being ready for it. One not so successful launch doesn't mean it won't work in the future. I think the most important things are having a community around you and your product, having good and strong visuals for the launch and also make sure you are featured on the day of launch
@elitza_vasileva Thank you so much Elitza.
I've been going through launches for a few days now and preparing everything accordingly.
How do I get featured on the day of launch?
Congrats Elitza — those are fantastic numbers! The point about momentum continuing well past launch day is the part most founders underestimate. Thanks for sharing the real data instead of just opinions on whether PH is "dead." Genuinely motivating.
Scarlett.
@doganakbulut Yeah, it’s interesting how people rarely talk about the traffic that keeps coming from Product Hunt after launch day. For example, yesterday own.page got mentioned in a big newsletter (36k subscribers), which gave own.page another nice boost in traffic.
I also think people underestimate how many large newsletters regularly feature products they first discovered on Product Hunt, especially the ones that had a strong launch there.
Scarlett.
Incredible results, Elitza.
Huge numbers: 1,900+ signups and 15,800 website visits is a huge win for own.page! And strong proof that Product Hunt is still a powerful channel when the product and launch are done right.
Can’t wait to see what’s next for own.page.
own.page
@byalexai Thank you very much, Alex! I am also very happy with the results, but I couldn't have achieved it without your support and help!
Those numbers definetly are huge!!
I liked your product, definetly something new and unique.
own.page
@syzy Thank you so much, Bogdan! I am really glad you liked it - did you also crate your own.page?
The part about momentum continuing after launch day is what most people underestimate. Everyone obsesses over the launch day rank, but the tail traffic from newsletters picking it up and people sharing pages organically sounds like it did more cumulative work than the day itself.
Also the #2 day but #3 week detail is a genuinely useful data point for founders agonizing over which day to pick. Sometimes a strong week overall lifts you more than a clean win on a slow Monday.
Scarlett.
@nolan_vu Absolutely, Nolan!
Everyone talks about launch day, but the reality is that the benefits keep rolling in long after the launch itself. If your launch goes well, you'll likely attract newsletter features, partnership opportunities, and quite often even inbound interest from investors.
So yes, focus on nailing the launch first and foremost, but don't forget that there's plenty of work to do afterward if you want to make the most of the momentum and keep stacking those wins.
@byalexai I am still struggling with the launching of my first product for a month now since it seems that not lots of people here on Product Hunt know about it
Any advice for us (AI Hive)
Scarlett.
@nolan_vu Oh yeah, the first launch is always pretty intense. Everything is new, and you have so many questions.
For me, the most important thing is that your product is communicated really well. Your landing page has to be spot on. People should understand what the product is and who it’s for within 5 seconds.
Then come the images and videos. They also need to clearly show how your product is useful to the user.
And third, but definitely not least, you need a community that can support you on launch day. Without a community, it’s just really hard.
Would you be interested if I published a reverse engineering breakdown of how we launched own.page with Elitza? And the strategies we used?
@byalexai sure, I would love to support your new article on such topic, especially when I am caring about building the community here on Product Hunt to support the future launching
Scarlett.
@dan_adam1 Thank you Dan!
Did you check out own.page already?
WebCurate.co
Congrats on the launch, Eliza!
I think one thing many founders underestimate is exactly what you mentioned, PH isn't just about the launch day traffic. The visibility, backlinks, and shares, that happen afterward can sometimes be even more valuable than the ranking itself.
There are lots of opinions about whether PH is dead or not, but real results like these are much more useful than opinions :)
own.page
@hosseinyazdi Thank you, Hossein! Yes, honestly, before I launched I also didn't expect that it would have such a big impact also on the days after the launch and seeing this really motivated me to launch more often here.
Regarding that - yes, I guess to a huge extent it also depends on the type of product you are launching, but also on how good you are prepared for that.