Most follow-up tools run on a fixed clock: day 3, day 7, day 14. Replies don t work like that. Busy until May means write in May. We already use X means stop. Not me, talk to Ana means ask Ana.

I m teaching Oru to read the reply and set the next date from it, and never to send on its own.

I spent weeks taking LinkedIn search apart while building Oru. The useful filters sit under All filters, and they re worth knowing:

1. Connections of. Search inside one friend s network. Proptech investors my friend Dan knows becomes your warm intro list.

2. Followers of. People who follow a specific creator or competitor. That s an audience someone else already gathered for you.

3. Past company. People who left a competitor. They know the problem and often brought the habit with them.

4. Actively hiring. People who are hiring right now. Someone hiring 3 sales reps has a sales problem this month.

5. Services. People who sell a service on LinkedIn. Use it to find partners, or to find people who need clients.

6. Profile language. Narrows a country down to people who actually work in that language.

A job post tells you what a company is short of, right now, in writing. Here s the 3-step playbook:

1. Jobs search: the role your product replaces or helps with, in your city. A company hiring SDRs needs sales help, and one hiring a photographer needs content.

2. The company list: read the companies off the results. Or switch to the Companies tab with hiring now plus a size filter (51 to 200 is where one decider still owns the budget).

3. The person: go to the company s People tab and find who that hire will report to, like the Head of Sales. That s the person you write to, about the job they just posted.