LinkedIn people search has filters most people never touch. Here are the ones that find buyers.

I spent weeks taking LinkedIn search apart while building Oru. The useful filters sit under All filters, and they’re worth knowing:

1. Connections of. Search inside one friend’s network. “Proptech investors my friend Dan knows” becomes your warm intro list.

2. Followers of. People who follow a specific creator or competitor. That’s an audience someone else already gathered for you.

3. Past company. People who left a competitor. They know the problem and often brought the habit with them.

4. Actively hiring. People who are hiring right now. Someone hiring 3 sales reps has a sales problem this month.

5. Services. People who sell a service on LinkedIn. Use it to find partners, or to find people who need clients.

6. Profile language. Narrows a country down to people who actually work in that language.