Focals by North - Glasses with a holographic display only you can see 👓📲🤓

Focals are custom-built glasses with a transparent holographic display only you can see. Focals let you see and respond to texts, get turn-by-turn directions, check the weather, request an Uber, talk to Amazon Alexa and more — all without looking away from your surroundings or calling attention to yourself.

Pre-order now: shop.bynorth.com

Add a comment

Replies

Best
😍
Here all day answering questions about our new product Focals! 👓
definitely real
No camera on these bad boys ⛔📷
will there be an option to have the display on the left lens? As a person who's partially blind (in my right eye), I rely on my left eye for pretty much everything. In the past, I've seen AR products with a reliance on the right eye's peripheral vision... I have a feeling I'm not the only person with a fault in that part of my eye-sight and would love if one of the customization options was to choose which lens is the "smart" one.
I'm very curious about this product, really nice design! I have a few questions about your product :) Glasses sit really close to our eyes. So I wonder how hard is it to see the images or text projected onto the lenses. Do the images appear at a farther focal point 'floating' in the air/infinity or do we need to squint and focus really hard as if we were looking into something really close to our eyes? In the promotional video, the content seems to be projected at the center of the lenses as big icons or text, which would obstruct the wearers' vision. In the real product, where is the content displayed? Lastly, where are the controls for the glasses located? Cheers! Yoshi
good. Camera shouldn't be there.
Also psst... we're hiring, hit me up if working on smart glasses gets you excited beyond belief 😉
congrats on the launch! Looks super slick. How is By North affiliated with Thalmic, if at all?
It's the same company - we rebranded from Thalmic Labs to North this morning 🚀
woah, big day all round! Congrats and here's to new beginnings!
👏 thanks!
sent you a DM :)
We need a pair for the PH kitty, 😉
we gotta get the kitty sized then 😺
Feels like this can deliver on the promise of smart watches to provide less disruptive notifications. Despite it being less conspicuous, I still find it disruptive when people I'm meeting with start interacting with their watches. Is there an easy to engage silent mode?
We have a really simple and easy to access do-not-disturb function for just this reason 🔕
What is your vision for apps and integrations? How controlled or open will the ecosystem be?
we have much more to share on this, just not yet. Stay tuned!
any teasers? The platform opportunity here is what I'm most curious about.
no teasers as of now, but I too am very excited for the platform opportunities here. More to come in the future.
Wow super interesting! when can we expect to be able to purchase the glasses in the UK?
👋nothing to share about international expansion right now but we'll be opening more stores in the near future. We'll keep you posted!
a good excuse for me to come to Brooklyn or visit in Toronto!
This is so cool! I can't wait till prescription focals are available!
very near future, stay tuned!
I AM SO EXCITED TO ORDER MINE.
happy to have you join us!
Looks nice. But what about the battery life? What are the specs? Does it support Android and iOS? We totally need more informations 😃
Check this site out with all the tech specs
Thanks Sam! I couldn't find that page 😉 Do you know if there's a way to try it in France or in the UK?
Nothing to share about international expansion right now but we'll be opening more stores in the near future. We'll keep you posted!
so no more development of Myo the arm band ? Is their no future plans for Myo ?
123
•••
Next
Last