That moment when someone leaves a comment during launch day...are they really interested?
A while ago, I commented on a product launch here on PH. I was genuinely interested, so I asked a question about the product and wished the team good luck. I just wanted to be supportive and know more about what they were doing.
The day after the launch, one of the team members added me on LinkedIn, and I accepted. They thanked me for my interest and asked if I’d be open to a partnership. Sounded great to me, so we booked a call.
During the call, though, it became clear that “partnership” meant different things to us:
For them: “You test our product with your clients.”
For me: “We collaborate, share clients, build something together.”
That experience made me realize something important: Not all launch-day comments mean the same thing. On that day, you’ll usually see at least three types of people:
Genuine potential customers: They ask specific questions and want details to evaluate if your product fits their needs.
Supporters: Other makers, friends, curious people. They’re cheering you on. No buying intent. They may ask questions, but not as specific and detailed as potential customers.
Influential community members: People who comment often, shape conversations, and help visibility. Super valuable, but most of the time they don't intend to buy.
In my case, I was clearly a supporter because I was new to PH and had started engaging with the community only a few weeks before. Plus, if that team member had done just a little research before texting me on LinkedIn, they would have seen that NiceJourney was still in the early stages and we were still trying to understand what it was (offer, packages, website, and everything else weren't refined yet).
During the video call with the team member, I felt awkward (and a bit stupid, tbh) because I only wanted to support them, but it was clear that they had already jumped to conclusions. I just wanted to say to them: "I'm so sorry, we're both wasting time, hoped you had figured that out sooner than the video call!"
I think it's amazing when someone's genuinely interested in your product during launch day, but it's important not to rush into assumptions. There are many different people here on PH, each with their own agenda and goals to achieve. So, take a moment to understand who you’re talking to and why they commented before pitching your product.
Have you ever misread a comment during launch day? Or had an unexpected follow-up that made you rethink how you engage after launches?
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