Please, stop naming your startup “Something-ify.ai” (brief rant from a professional copywriter)

Every morning, I scroll through the new launches to see what people are building, as many others do, and some recurring patterns are simply impossible to ignore.

When your product hits the front page, you have exactly three seconds to convince someone to click.

Just three gatekeepers stand between you and a new user:

• Logo

• Product name

• Tagline

There are a thousand nuances we could dissect here, but today, I just want to talk about one.

I think we all agree that we're exhausted by the "-ly", "-fy", and "-ty" suffix spam.

When the first few startups did it years ago, it was fresh. It was a vibe. Now, it’s just lazy.

Branding is like going into a club: If you dress exactly like everyone else just to "look like a startup," you completely blend into the wallpaper.

And let’s be honest about the .ai obsession: In 2026, putting "AI" in your product name is like a vacuum cleaner bragging that it "uses electricity." It's completely redundant. We assume your product has AI under the hood; you don't need to make it your entire personality.

So, look at your competition to understand the landscape, absolutely. But your product is supposed to be a unique solution to a specific problem. If your positioning is actually different from everything else on the market, your name should reflect that.

Next time you feel the urge to slap an "-ify" on a random verb and call it a day... take a walk. Think twice.