Sagar Shah

Needl Analytics - Analytics as automated insights

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Frustrated with using Google Analytics? Let Needl do the heavy lifting and provide you with better analysis in a simpler interface that will improve your targeting, saving you time and money.

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Andrew Dempsey
Hi everyone. My name is Andrew Dempsey and along with some colleagues, we have built Needl, our Virtual Analyst tool for anyone using Google Analytics. Needl provides a sophisticated analytics platform on top of Google Analytics with a host of unique features that deliver better data and better data conclusions to help your business. 2 years ago, our web analyst, ‘Rickard’ became frustrated with the amount of time he had to devote to just the mundane task of segmenting the google analytics dimensions to find the needle in the haystack. Leaving too little time to come up with solutions, ie. the fun creative bit. So, we thought it would be worth the effort to create an automated analytics tool that made it easy for both novice and experienced users to run super fast segment analysis and find the segments with the best ROI potential (the needle in the haystack, that is).
Stepan Velichko
VAT number is required field? I'm only want to test your beta...
Andrew Dempsey
@stepan_velichko Hi. the neta is free and the vat number is optional. We will remove it as i can see its confusing.
Stepan Velichko
@needlandrew that's strange, because when I trying to sign up I receive a message with text about required field VAT number. Maybe just a small bug.
Andrew Dempsey
@stepan_velichko we are on the case...thanks for spotting this. You should be able to sign up no problem, just ignore it for now until we blast it off the interface
Andrew Dempsey
@stepan_velichko Fixed. Vat number has been hidden from the sign up. Thanks for the tip
Artem Petrenko

Really like it

Pros:

great features

Cons:

expand the product

Cora Lanting
It saves so much time, offers very direct recommendations. It is primarily built upon three ingredients to increase revenue: sessions * aov * cvr. And that's about it. Loving the platform!
Andrew Dempsey
@cora_lanting Thanks Cora for supporting us.
Jim Murray Jones

I used Needl to help understand factors impacting conversion rate on a classified automotive platform. The insights directly helped shape keyword buying and content strategies. It's ability to home in on supply and demand attributes also helps inform the sales process - providing real time examples of user demand.

Pros:

Saves time and creates actionable recommendations based on the key issues impacting web site conversion rate.

Cons:

I haven't looked at mobile push notifications yet. I'm sure its there, but if not its something that would no doubt prove beneficial.

Rakesh Patel

Good start

Pros:

Good product for analytics and reduce funnel to keep track on target.

Cons:

Expand the range

C Byrne

clever stuff

Pros:

quick insights

Cons:

not aware of any