Pt 2: I have had success with guerrilla marketing?

I originally asked if guerrilla marketing works in another thread. Here are the results from my first experiment with this style of marketing!

On 3/31 I launched a quick and dirty (pun intended) tool:

With the hope that the CTA at the bottom of the page might drive some traffic to the personal finance tool i'm (constantly talking about) building.

So what happened?

TL;DR:
Nearly 2,000 people visited my meme
A little over 300 people clicked the CTA
A little over 20 people made accounts
Marketing like this feels useful! and I will continue to try things like this in the future!

First off, miraculously, we got 2nd place on the day. If you voted, thanks! If you didn't, I still appreciate you!

Here are the numbers (I use @GoatCounter for very lightweight analytics):

arrow shows launch

At time of posting, we are just under 2,000 page views. This may be an undercount, as presumably some people block the tracking script.

I think a lot of people found it amusing, but not a ton of people shared it. ~56 unique "amount" query param urls were hit, which get attached if you click the share button.

So ~2% of people actually shared via the "share with your boss" button

(this could be an undercount, for example if you just share the url)

My takeaway here is that this probably isn't very "viral", i.e the number of shares per visit is super low. To really have something like this take off, we would need a higher viral coefficient.


The end goal was to drive traffic to my main project, and here is how that panned out:

(arrow shows launch)

So around 335 visitors driven to my project!

I think ~20 people signed up for My Financé from this campaign. I am so excited about this!

There are still a ton of instabilities in My Financé, and I am still working out the kinks with the @plaid integration, so my apologies to those 20 users for any roughness you might have hit. I want the experience to be super polished, but I also want to ship fast, and that's a trade-off I'm learning how to make.


If you made it this far, thanks for reading! I would love to hear any feedback you might have, and am especially interested in trying to do some user interviews. if your keen to check out the tool and talk about it, I would be psyched!