The Story Behind MultiDrive’s Product Hunt Launch
This summer, we made a bold decision to launch on Product Hunt. The problem? We had zero idea how to actually do it. 😅
Well, almost zero. Our CTO @mokosiy was a massive Product Hunt fan, and his enthusiasm was our only compass. He armed us with the right stack: Cursor for code, PostHog for analytics, latest .NET and Avalonia to build the gorgeous app.
The Reality Check By August, the "Launching Soon" label we were banking on had vanished. We were flying blind. That's when the real work began. I didn't just read the guidelines; I followed them to the letter. We had to change the date of the Product Hunt launch five times. We realized that we weren't ready.
What Actually Helped Us
When you launch a product, the most valuable things are: talking to people, reading what others share on the forum, studying past launches, and asking questions in private chats.
I first discovered @busmark_w_nika (she writes a lot about PH strategy) and @byalexai, who often shares his experience in comments. I loved their discussions on the forum and sometimes joined them - it's amazing that you can ask anything and people really help!
Being active on the forum and supporting other launches helped me meet many people who shared launch strategies.
And everyone repeated the same thing: you must be present on Product Hunt daily.
How We Found Our Hunter 😄
Sounds like How I Met Your Mother, right? 😄
I started chatting with @chilarai , and he mentioned that they teamed up with @fmerian for their launch, which ended up becoming Product of the Day. I wasn’t sure whether to reach out to Flo for a few days, but eventually I posted on his GitHub thread - and got a positive reply!
Flo immediately pointed out that we needed stronger visuals: not just UI screenshots, but images that explain what’s happening so people can understand the product at a glance.
He also emphasized a clear tagline and description.
Key Things That Matter (From Our Experience)
Be active every day.
Talk to people on Product Hunt and LinkedIn. Ask the makers for advice.
Don’t wait until launch day to show up.Make strong visuals.
Images should be clearn and explain what is happenings on the screen.
Your tagline should clearly say what your product does.
And don’t forget your maker comment!Find a hunter.
You can launch without one, but an experienced hunter can highlight things you might easily miss.
Additionally, a hunter already has an audience: people read their threads and check their launches.Work on your authority early.
Start building relationships and preparing for your launch at least 3-4 weeks before.Choose the right launch day.
Saturday/Sunday: lower traffic but higher chance to win.
Monday/Friday: higher traffic, a bit tougher.
Other weekdays: difficult to stand out unless you already have strong momentum, but should be a huge traffic.
Have a clear plan for launch day.
We want to thank everyone who helped us on this journey! Product Hunt is such a huge community.
We can’t mention everyone by name, but every suggestion and every bit of support meant a lot to us.
Thank you ❤️
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