MerchantFlow turns your Shopify store's revenue into real profit. It pulls in sales, ad spend, COGS, shipping, transaction fees, and refunds, then shows what you actually keep, in real time. Most tools stop at revenue and ROAS. MerchantFlow gives you the full picture: net profit, margins, blended ROAS, and a true P&L, even for stores selling across multiple shipping regions. Built for owners tired of month-end spreadsheets. Connect in minutes. 14-day free trial.