About
I'm a founder and infrastructure engineer building tools for ecommerce. I run my own Shopify and WooCommerce stores, which is where MerchantFlow came from: I was tired of seeing revenue every day but never knowing my real profit once ad spend, shipping, fees and COGS were accounted for, especially when selling across multiple regions. MerchantFlow is profit analytics for Shopify merchants, focused on numbers you can actually trust and act on rather than attribution guesswork. I build solo and ship fast, with a background in IT infrastructure that lets me run the full stack myself. I'm interested in capital-efficient, operator-led products, profit analytics, ecommerce tooling, and developer-friendly SaaS. Always happy to talk shop with other founders and merchants.
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