Hey @daniellemorrill - I'm curious about the "black box" approach to the score. Do you feel people will attack it because they don't know how it is determined? How do you feel about having a black box in a SaaS offering? I understand why something like Google has a black box for search (i.e. why something goes up and down in ranking) but for a service I find it hard to be able to blindly back it when you just don't know how it came to be. Would love to hear your take on this.
@ajt@daniellemorrill Makes sense to me to keep it black box. People are less able to game it and if much of the value of the service is in the algorithm, it helps to build the moat.
@ajt I imagine it has to do with gaming the numbers. Presuming the MM score becomes something that companies eventually care about, if I can boost my numbers because I know how my score is being calculated while my competitors don't or aren't aware of their score, then I have an unfair advantage. I could also engage in shady things to hurt others' scores. It's a defensible strategy, IMO.
Great to see Mattermark on here. @DanielleMorrill — I've always felt that Mattermark is really close to something big, but that the ranking system overvalued lagging indicators over leading indicators. It seems like the key metrics (employee growth, fundraising success) added to this new Growth Score are more of the same. What is your team's thought process around identifying and collecting data on new key leading metrics?
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The title on your homepage says: "Research, prospect, and track the fastest growing private companies with deal intelligence"
What is "deal intelligence"?
@UXAndrew When we first started Mattermark, we thought we were building a tool to help investors find companies to invest in. Today, a significant amount of our business comes from non-investors (commercial real estate, software companies, corp. dev., etc.). When we looked at all of our customers, we asked ourselves what they all had in common. All of our customers are looking to do deals: investments, partnerships, or sales. Deal intelligence is about helping dealmakers answer questions about companies they're thinking of doing business with.
I love Mattermark! Excited to see iteration on the scoring system, looks very solid. The numbers-nerd in me also likes the ability to create my own score. Do you have a way to score the strength of a score over time? :)
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I thought CrunchBase had enough info when researching other companies, investors, etc. but this is an amazing tool. Built with great value for founders and investors alike.
@patrickedgett Hey Patrick, I'm really happy you're finding Mattermark useful. What specifically have you found most useful?
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@SparksZilla I feel like I'm only scratching the surface, but the first two things that come to mind are 1) the comparison tool - love looking at the differences in traction between companies. 2) How all the information I need is available at a glance. Where I would have 5 tabs of CrunchBase open before now I have 1 with Mattermark.
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