Designing for Behavior Change - Applying Psychology and Behavioral Economics

Definitely works checking out for anyone designing products. If you can understand how your product fits into people's routines, habits and behavioral patterns, you end up making a much better product with higher chances of early success.

"A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals."