Ben Yoskovitz

Ladder Growth Playbook - 450+ proven growth tactics from 2 yrs of testing

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Giacomo Patella
Seems very useful and well put together. Just signed up to dig a bit deeper :)
Michael Taylor
@giacopate Thanks!
Matthieu de Luze
Hi! Congrats for making it, great tool here 👍 Could you explain how is calculated the AVG ROI? Also, I think adding real case studies and examples will be a great insight and could maybe help readers make a decision on testing the hack or not.
Michael Taylor
@matthieudeluze thanks for checking us out! We record the increase of ROI vs the control variation (whatever we were running before) and then average that increase out over all the times the test has run. Please note that in most cases we only have 1-2 runs of a specific test, so don't take the data as gospel; use it with a pinch of salt. In any case, tactics will always work differently for your business than they did for others; this is just a way at giving a rough priority when you can't choose.
Tibor Zahorecz
Hi, Start to use it. soon feedbacks. cheers, tibor
Michael Taylor
@zahotibor Thanks for the support! Looking forward to your feedback.
Marcus
Love having the small cards directly on the site. Nicely done! 😁
Michael Taylor
@mkaroumi thanks I'm glad you like it. We originally had the cards pop open in a modal, but it was too messy from an SEO perspective so we moved them to individual pages.
Alex Chaidaroglou
Great stuff Michael, I checked it today. A really awesome tool, well done!
Michael Taylor
Ed Plotts

It's a hell of a resource, and particularly great for ideation. If you already have KPIs in mind and are looking for strategies to attack them, this resource can shed light on a ton of ideas you might not have otherwise thought about.

Pros:

Tons of growth marketing tactic ideas with easy searching.

Cons:

Could benefit from additional filters, such a industry or business model.

Aurélien Schvartz
I love it