I've been playing with the Playbook for a couple hours today and really enjoying the depth of content. Plus, they'll be updating this on a weekly basis, which is awesome.
@byosko thanks for posting - really appreciate it! Happy to add any personal favorite tactics you might have with links back to your blog. Just let me know.
It would be really interesting to see some meta data, ie what are the top 5 most viewed, or potentially an up/down vote (no login required) per hack, so that we can instantly curate the best stuff to look at.
Very cool!
@ryanckulp really solid ideas; just added to our asana.
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One question:
"We've spent millions of dollars and thousands of hours
learning what works, so you don't have to."
Really millions of dollars ? :)
But for real now. Playbook is just cool. Many of questions has been already answered.
I would prefered more filters though. Phrases like SEO, SEM, conversion ratio, attribution would be super cool and it can help users find information much more quickly.
Great job!
@ivanlucansky yeah actually ;-) we've spent a couple of million over the past two years across 70 startups (not including one crazy client who spends $40k a day just on FB!). Also I've personally spent around $25m over the past 6 years (of other people's money of course!) working at Efficient Frontier (now part of Adobe), Travelzoo, ShopStyle and SumoMe - a lot of these tactics came from my experiences there. P.S. you can actually search for 'SEO' and other tags in the search box: https://ladder.io/playbook?query.... Hope that's useful? Thanks for your support!
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I was checking this out yesterday. Looks very cool but what I really wanted to see was a demo of ladder.io! I've been lurking for months but don't really want to set up a call. A quick example video would go a long way to showing what exactly ladder can do.
@benjaminshares So right about the demo video! We're going through some major iterations that are shipping in the next 2-3 weeks, and an up-to-date video is a top priority.
Here's one we did previously (that still has some of our old UI): http://bit.ly/ladder-demo-video
If you're not averse to a 15-minute call, then I'm happy to do a screen share of the latest!
PS - Signed up for the GrowDomino beta List :)
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You guys should make this into a physical book. I would buy it for sure.
@_alexiroy we were actually thinking of working on an eBook! Thanks for the feedback and support. We do have a pretty hefty blog post which should keep you busy for now: https://blog.ladder.io/growth-st...
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@2michaeltaylor Holy Cow! That's a huuuuuge post! Good job, keep it up!
I love how in depth and practical this playbook is. The design is great as well. I'm using this as a resource!
Do you have any particular favorites out of the 450+?
@leftearpod hey thanks Jake. I'm a paid ads guy, so my favorite is a 'retargeting onion': targeting people differently depending on how long they've been on site. https://ladder.io/tactic/Website... (big fan of andchill.io btw!)
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