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Brainiac - Database of 150 cognitive biases that control our decisions

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Brainiac is a database of 150 cognitive biases, principles & models.
Every single bias includes a sketch, description, possible applications and more

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Maker
Hey Everyone! I'm Michal, and this is Brainiac. I've got into marketing because it was closely connected to psychology, For the last 6 months I've been developing a paid new newsletter, showcasing viral marketing case studies, where I showed the strategies, tools and psychology behind every virality. People really loved the psychology part, that's how I got inspired and created this list. Every single bias includes: - a sketch, - short description, - long description, - possible application ~3 - real life examples - category - impact (1-5) - action (most influential/ implement today). PROMO CODE for 20% off for the next 3 days is "phphph" I hope you'll find it useful! Michal
Maker
at the checkout there should be a "discount code" option - just added this field. Forgot about it erlier
that looks super-cool, i am sure i get biased pretty often. this could help me :-)
Maker
After collecting all of those biases, I've found much more aware of my own and other people actions - which is bonkers! I went to a party and could see the patterns everywhere. It was both sad and satisfying at the same time. Sad, because I realised something very crucial about humans - that we're all both exactatly the same and different at the same time. Anyway... that's the theme for another talk
Maker
missed the 3 day promo, any chance I can get seconds? Pretty please? Product looks awesome!
I'm into this stuff. My favorite page on Wikipedia:
Maker
Oh shit, it's you! Anyway, ye, I have this page bookmarked for a year or 2 now. This is also another bible from this topic: And thank you for the Hooked, book! This one had a great influence on me as well
Great resource. Thanks 👌
Maker
You're welcome!
Witam Michal, i really like the idea behind this plattform. The psychological effects are unknown to many marketers and i hope there will be more in the future. Tell me how do you rate the impact?
Maker
Witam Alex! I rate the impact using my own personal opinion. Some bias/effect have a different influence on user. e.g. Von Restorff Effect (Things that stand out are more memorable- used by dollar shave club, old spice etc) has a much better impact than Visual hierarchy (The principle of arranging elements to show their order of importance)
Without looking I KNEW this was going to be in Airtable
Maker
yea... airtable has become quite popular recently
Unreachable website
Maker
Have checked several times now, and seems everything works. Could you email me at
Got it working on WiFi but still doesn't work on cellular data. Welcome to India!
Maker
I might change to a lighter server, but it will take a 2~ months or so
I liked it but I might be biased :) If you'll allow a shameless plug, I built BrainyTab, a browser extension that explains a Cognitive Bias, Mental Model or Dark Pattern every time you open a new tab to help improve your decision-making process.
Maker
I love this extension! - but I might be biased xD added to my browser
such a fantastic topic. best of luck with Brainiac. Happy to help if I can; let me know.
Maker
This looks super cool
Maker
This is so cool, Mike!
Maker
Looks great, have been looking to use something like this.
Maker
Ye, I was in a similar situation. Every book showed 3-25 biases at max, and usually most of them were the same. This is my little guide now
This site just keeps getting better!
Maker
Haha, thanks!
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