Italic - Unbranded luxury goods

Unbranded luxury goods straight from the same manufacturers as Celine, Cartier, and more. No logos, no markups. Small, limited runs.

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Cutting out the brand completely, obviously this has a huge affect on over all price, how much of a price drop are people typically seeing when they use Italic?
I rarely upvote, but this one is a great idea!!! Please don't give up and finish it. Make it huge! I never bough Nikes or RayBans in my life for example, because I hate any logos on products. Few thoughts: 1. Don't ever cheat by finding "approximate" factory. Once it comes out, it might mean the end. At least I feel that way. For now you have my trust 😉 2. Don't charge fees / year... At least not yet. You need few offerings, like Amazon Prime - then "membership" might be worth it. For now just make 10% on each purchase or something. 3. Do the referral program for $10 stackable coupons for each friend who validates phone number and credit card, but up to 50% discount per item maximum. It might mean losing all margins on each product - but you need more orders to make good deals with factories. Good luck.
Thank you!
👏 and team. Super curious what price differences you anticipate for various products on Italic.
Anyone got an invite code that they could send over? Looks like a really interesting concept 😉
We're adding more members off the waitlist today too 😃
oh I'd love to be added too! I just subscribed
I just subscribed and would love to be added too!
Quoting : "The death of brands is here."
I'd be more prudent.
is it? Had a lightbulb moment seeing how heavily *branded* my shipment from Brandless was recently.
When are you launching?
we're beginning to let people off the waitlist! DM me on twitter and I can send you one of my personal invite links 😃
Huge concept. Big fan of the 'Call our CEO' link in the footer. Fantastic effort overall, I'm really excited about this.
love the concept. it would be nice to get a preview of price points and quality. same factory is meaningless if the material they work with are completely different.
if you look below each image it says what the price is on the lp.
ah. didn't show up on mobile. thanks!
noted! sharing this with the team.
Congratulations! The concept is long overdue. Unmet market demand is huge.
Interesting concept, I am Keen to see how this one goes.
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