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What is HubSpot?
HubSpot is a developer and marketer of software products for inbound marketing and sales. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”
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Recent launches

Guide Creator
Create how-to guides for your products & business processes. As you navigate a page, Guide Creator captures screenshots with each click & compiles a step-by-step guide to share with your customers or employees. Complete your capture, edit your guide, & share!
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Brand Kit Generator
HubSpot’s Brand Kit Generator creates your logo, color palette, font, and favicon all for free & within minutes--so you can get back to running your business.
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💡 All the pro tips

Tips help users get up to speed using a product or feature
Jacob Wolf Frandsen
Set up a lead score explanation so you can easily find out why your leads have a score of X
A lot of B2B marketers work with lead scoring in their Inbound / Demand Generation model. But when a lead then does x numbers of actions you will get a score of - let's say - 31. But what were the concrete actions? You don't know unless you set up a lead score explanation. That means setting a separate workflow that amends a text and is triggered What you need: 1. Set up a drown-down property called "Lead score explanation" of all the variables you use in your lead scoring model 2. Set up a workflow with all the variables as triggers. It will then be based on A LOT of 'if-then' actions because the workflow should check every trigger/variable. Remember to set up 'Re-enrollment' - very important. 3. Setup the left sidebar view so everyone can see both the lead score and the explanation