Ed Rihan

I left Tesla to build an AI agent that understands your style

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Hey PH 👋

Couple of years ago, I left my role as a Design Manager at Tesla to teach myself software and build Velvet Ai.

Because most fashion AI is built on the wrong idea.

It learns from clicks, trends, and what other people wear.
But style isn’t that.

Style is personal.
It’s what you actually wear, repeat, and feel like yourself in.

So instead of building another shopping app…
we started building a personal commerce agent

Velvet learns your style from what you actually wear, and turns that into an agent that can act on your behalf.
something that understands your taste, styles you, and can act on your behalf.

Virtual try-on was just step one.

Now it can:
– Learn your style from your closet
– Style outfits for you
– Let you explore looks through a social layer with your friends and taste makers
– Help you decide what to wear or buy

And longer term:

We’re thinking about how brands plug into this world
where products aren’t just listed…
they’re understood by agents.

The direction we’re betting on is simple:

You won’t browse products.
Your agent will.

Curious if this resonates
or if you think fashion AI is still missing the point 👇

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Rian Robertson

Intriguing take on fashion AI! Love focusing on personal style from what you actually wear...your agent acting on taste sounds spot on.

If you're up for it, I'm launching The Sponge on PH soon...an AI flashcard app that turns webpages into study material with spaced repetition to make knowledge stick. Would appreciate a follow (see "PRODUCT HUNT LAUNCH" link in my profile).

Ed Rihan

@rianbrob Thanks Rian — really appreciate it 🙌

Exactly, that’s the direction we’re exploring: fashion AI that understands personal taste.

The Sponge sounds like a very useful workflow, especially for people constantly saving things they never actually revisit, happy to check it out :)