Ed Rihan

Co-founder & CEO @VELVET | Ex-Tesla

About

Co-founder of VELVET. Building the AI fashion agent I always wanted to exist. Based in Berlin. Obsessed with the intersection of taste, design and technology, and how people actually get dressed.

Badges

Tastemaker

Tastemaker 5

Gone streaking 10

Gone streaking

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Maker History

VELVET AIYour AI fashion agent. Try it on. Buy what fits.
May 2026

🎉

Joined Product HuntJune 20th, 2025

Forums

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2mo ago

I left Tesla to build an AI agent that understands your style

Hey PH

Couple of years ago, I left my role as a Design Manager at Tesla to teach myself software and build Velvet Ai.

Because most fashion AI is built on the wrong idea.

It learns from clicks, trends, and what other people wear.
But style isn t that.

•

1mo ago

VELVET AI - Your AI fashion agent. Try it on. Buy what fits.

VELVET is a conversational AI fashion agent for discovery, outfit building, and virtual try-on. Tell it your vibe, browse pieces you'll actually love, build full looks, and see them on your photorealistic Digital Double before you buy. Upload what you already own into your digital closet, follow friends and tastemakers, and try their outfits and collections as Velvet learns your taste, tracks the pieces you love, and makes fashion shopping feel far more personal. For you, not the other way ever.