A user told me to change our logo. Turns out it wasn't the logo it was the name.

Hi PH

I'm Lily, a UX/UI designer and one of the founding members behind Bunzee.

Last week a user left feedback that made me laugh and then quietly panic: "change your logo."

My first reaction was very designer-brain okay, is it the color? The shape? Did I mess up the visual hierarchy on the homepage? I went back through every version in Figma trying to figure out what was actually broken.

Turns out it had nothing to do with the logo itself. It was the name. "Bunzee" sounds bouncy, playful, almost like a mascot but what we actually do is pull 200k+ data points to validate business ideas and generate PRDs. The visual identity was promising something the name wasn't backing up, and the user couldn't quite articulate that, so "change the logo" was the closest thing they could point to.

It was a good reminder that users are almost always right about the feeling something gives them, even when they're wrong about the cause. My job isn't just to make it look right it's to figure out what they actually meant.

We're not renaming (yet 😅), but it did change how I think about the visual system going forward.

Curious if other designers here have had a moment where feedback pointed at the wrong thing, but was still completely correct underneath?