Honestly - See what Reddit and TikTok honestly think about your product

@sergiu_chiriac Thank you Sergiu! The vanity metrics are flashy but never drive real business value a the end of the day. That's we harp on using real customer conversations so much. What are the key metrics you always want to see when making informed decisions based of consumer data?

@s_manas_kala Thanks for the kind words and the question! For detecting whether or not a post is AI generated, we have internal tooling combined with partnerships with leading AI detection models for image, video, audio, and text detection i.e. CheckReality.ai. This way we ensure with high confidence that the social media content we are providing our clients consists of authentic opinions. It sounds like you have familiarity with AI detection space - what issues did you encounter with other methods used in the past?

@bickov You bring up some great points - these are both very valid concerns when trying to find the right data. For the hostility to automated access, we have been able to crack the code so to speak using some of our proprietary algorithms and reliably pull Reddit data about specific products over and over. As for the planted marketing, this occurs all the time. Some of the biggest indicators of if the post is marketing trying to disguise itself as authentic revolve around the text itself, the upvote count, subreddit it is posted in, and other details specific to the account. However, this is an issue we have been able to address well based on variables relevant to the post like the one I mentioned.

Sounds like you had experience with this problem firsthand - I'm curious to know what methods you tried and how successful they were?

@georgejustin22 Hey Justin, great question I think it is important to differentiate. "Social listening" tools primarily restrict to bringing up mentions about a brand and do basic insights. Honestly, however, finds conversations about not your brand, but your specific product based on its naming convention. Once we discover these posts, we add in an extra layer to verify authenticity, so that you're left with pure signal on what your customers are saying rather than needing to filter through the data yourself like most current existing tools. On top of that, our insights include the basics of what attributes are liked/disliked, but the analysis can be taken a step further - catering to specific business needs and diving deep into specifics about to break into new markets or cater to customers with different demographics, and even creating an entire game plan for your next marketing campaign.

@suzychase The truth can be difficult sometimes but is very necessary! Because it is so anonymous Reddit is definitely a powerhouse when it comes to raw unfiltered opinions in the right subreddits and post. As for how often Honestly shows you insights, updates to the data can occur on whatever basis you require. So whether you want to see new data every week or every day, Honestly can do it. On what time basis are you usually looking to stay updated with discussions arising from social media data?

@amraniyasser Thank you so much for the encouraging words! Real customer voices are becoming rare in an ever-changing AI world. The social platforms that are most valuable depend on the industry. For example, D2C baby product companies have goldmines on TikTok and Instagram, where as D2C consumer SaaS primarily have data on X & Reddit. In your experience does this line up with what you've seen? If not, what differences have you noticed?

@andrej_gamser2 I definitely agree Andrej, and the need for verification will only grow as AI becomes more integrated with our work and society. Love the question - any public post is a post that we are able to find & verify, no matter how small of a forum or account it comes from. These niche products are very interesting though because they often have gold that most marketers or even founders have a difficult time digging for. Is this something you experienced previously? If so, what methods or tools did you use?

@galdayan It's such a pain and I have been there & done that with manual search for social media posts, which is a big reason why we started Honestly. Incredible question about the more niche products - currently any post that is publicly available is data we can find, so if it exists for smaller B2B SaaS it can be used as insights for that early stage company. However, when there is not sufficient data, many of our clients in these positions end up tracking the products of competitors or products in adjacent spaces to understand where the market gaps are as well as how content formatting actually receives engagement that converts to customers. Is this a strategy your business has used before when data specific to your product wasn't there? If so, how did it turn out?

@german_merlo1 Thanks so much Germán! Really means a lot! From all the products you have analyzed in the PH community, what category of product do you think benefits the most from honest feedback from these platforms? Would love your perspective!

@german_merlo1 Thank you German!

@jgilbertson47 Yes! This is a big part of our insights, but especially for our customized report generation capabilities. We are able to gather data on products that have launched in the past and analyze how they were received.

@jgilbertson47 One of our primary use cases is in R&D using trend analysis. Which ingredients should you include in the next formulation, what the name of the product should be, what competitors are winning / missing on!