Google Search Profiles - Profile for publishers/creators to highlight work on Search
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Google Search Profiles let publishers and creators claim a dedicated page on Search, link their social and video platforms, and get followed directly into Discover.
Currently US-only, eligibility requires an existing following.
Replies
Google just handed publishers and creators a dedicated space inside Search they actually own.
Search Profiles is a claimable page on Google Search where creators and publishers can set their identity, link their platforms, and let people follow them directly into Discover.
For years, your presence on Search was whatever Google inferred about you. No control, no input, no direct audience relationship. Search Profiles changes that: you claim it, you populate it, and every person who taps Follow is routed into your Discover feed on the Google app.
🔗 Claim a profile with avatar, bio, website and platform links, so your audience always finds the real you on Search
📰 Surface your latest articles, videos and social posts in one consolidated place, cutting through the noise of scattered results
👥 Convert a search query into a following relationship, building recurring reach through Discover without relying on the algorithm alone
Built for digital publishers, independent journalists, and creators with an existing following on at least one major platform. US-only at launch.
If you create content and care about how you show up on Google, claim your profile now!
P.S. I hunt the latest and greatest launches in tech, SaaS and AI, follow to be notified → @rohanrecommends
@rohanrecommends Love the idea and kinda surprised it took them this long. Too bad it's limited to just the US (and really 100k+ followers?!).
Bob's CLI
I understand that maybe this is a way for content creators to get more shine...but SHEESH regular people getting pushed down lower with this one.
As someone who's been publishing across a few podcasts and blogs for years, "one place to highlight your work on Search" really lands, so much of what creators make just ends up scattered. Curious how it handles work that lives across different platforms (audio, writing, etc.) Does it pull everything into one profile automatically, or do you connect each source by hand?
Interesting , but google had something very similar right called People Card . Whats the diff ?
@deepan_alve i was thinking the same....
@deepan_alve People Card is basically a static digital business card for anyone. Search Profiles is an official storefront for big creators—it automatically pulls your latest content from all platforms and lets people follow you directly into their Google Discover feed.
Sad that it's US-only and 100k+ followers only (or more for some platforms) but this looks super neat. Hopefully they expand to other regions soon
@denitsapenchevavaltchanova 100k+ followers?! We'll that's disappointing
Interesting
Build Check
@rohanrecommends Chaubey Manus + Shopify c’est combo dangereux 🔥
Question bête : Le connector il gère bien les variants + stock en temps réel ?
Je fais du SEO pour des boutiques Shopify et le sync stock c’est toujours le point qui casse.
T’as testé sur des shops avec +1000 SKU ?
This is a smart move by Google for content creators. I run a YouTube channel on financial modeling (@Mod3Loop — https://www.youtube.com/@Mod3Loop) and visibility on Search has always been fragmented. Having a claimable profile that links directly to your platforms and feeds Discover could make a real difference for niche creators who don't have millions of subscribers but do have highly engaged audiences. Curious whether Google will eventually open this to non-US creators — financial modeling is a global audience.