Google Search Profiles - Profile for publishers/creators to highlight work on Search
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Google Search Profiles let publishers and creators claim a dedicated page on Search, link their social and video platforms, and get followed directly into Discover.
Currently US-only, eligibility requires an existing following.
Replies
The follow-to-Discover routing is the part I'd pressure test. Discover is its own algorithmic layer and doesn't guarantee that following someone actually surfaces their content regularly — it still optimizes for engagement signals, not subscriptions. So the creator's pitch to their audience becomes "follow me on Search" when the honest version is "follow me on Search and maybe see my stuff more, depending on what Discover decides." That's a hard value prop to communicate.