Google Pomelli Catalog - Turn a product catalog into branded campaign assets

The hardest part of marketing a product catalog isn’t creativity, it’s turning inventory into usable assets.

What it is: Pomelli Catalog is a new feature in Google’s Pomelli marketing agent that generates brand-consistent campaigns and AI photoshoots directly from your product or service catalog.

Small businesses don’t just need campaign assets, they need assets for every product. Creating those manually, shoot by shoot, is where time and budget disappear. Pomelli already understood brand identity from a website; Catalog extends that across the full product set.

What makes it different: The standout feature is AI photoshoot generation. Traditional product shoots can cost hundreds or thousands of dollars and take weeks to organize. Pomelli generates studio-style product imagery and campaign copy tied to your brand identity in a single workflow.

Key features:

• Product or service catalog as campaign input

• AI-generated product photoshoots

• Brand-consistent creatives and messaging

• Business DNA profile as the creative foundation

• Free via Google Labs

Benefits:

• Product-level assets without per-product shoot costs

• Consistent branding across the catalog

• Campaigns grounded in actual inventory

Who it’s for: E-commerce brands, independent retailers, and SMB marketers who need scalable product photography and campaign assets without a large production budget or team.

The useful part of Catalog is that it combines two normally separate workflows, photography and campaign creation, into a single pass. For lean product teams, that’s a meaningful reduction in time-to-assets.

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There is a Norwegian competitor out there as well. https://native.no/en/ will be interesting to see how they differentiate. Or how google differentiate.