Noticed AI app ad creatives becoming much more segmented lately

Been browsing a lot of AI app creatives lately and noticed something interesting:

Different AI app categories are starting to develop completely different creative styles.

For example:

• AI chat / companion apps → emotional hooks, fake conversations, POV storytelling

• AI creative tools → self-expression, beauty-style before/after creatives

• AI productivity tools → workflow, speed, efficiency angles

• AI marketing tools → automation and growth messaging

What’s also interesting is that many of these apps are already running aggressively across Meta, TikTok, YouTube, Instagram, and mobile ad networks at the same time.

Curious if others working in growth/creative have noticed similar patterns lately.