I rebuilt our entire marketing site with AI doing most of the coding, and there are chunks of it I've honestly never read line by line.

For a marketing site, whatever. Worst case a page breaks and I regenerate it.

I think we all lie every day (even when we say "Good night" to someone, and we don't even have to mean it sincerely).

We also lie on our resumes, we don't fully disclose everything on our tax returns, and we sometimes fake income.

Yesterday, I came across a post saying that OpenAI projects a $14 billion loss in 2026. They ve gone through several funding rounds, offer monthly subscriptions, and are now planning to integrate ads into search results (which means another revenue stream).

Realistically, I don t think this loss will be covered in the short term, and profitability might only come over a longer horizon (if at all).

What are some of the best GTM strategies for an open-source developer-facing efficiency tool?

I am working my open-source, local-first tool for developers that turns day-to-day engineering activity into useful project updates, without timers or manual busywork.

My current GTM plan is fairly founder-led:

Start with Product Hunt and developer communities where people already discuss productivity, worklogs, AI coding agents, Jira, Linear, GitHub Issues, and engineering visibility.

Throughout the years in marketing, I ve witnessed many different approaches to how people use social media to sell a product (or themselves).

It always depends on the final customer; I can clearly see that companies usually bet on a few things:

their personal brand (often LinkedIn and X, e.g. Levelsio and Marc Lou for B2B, or Instagram in the case of influencers and their products)
purely paid ads (across Meta e.g. minimalist phone, where there is almost no organic content)
community-driven growth (Discord, Reddit, Facebook groups, Slack communities, etc.)