What’s the psychological price ceiling you’d pay for software?
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There’s an interesting trend unfolding.
Most major AI tools (ChatGPT, Claude etc.) started with friendly $20/month plans. It felt accessible, almost casual.
But then around New Year, OpenAI dropped the first $200/month Pro plan. A few months later, the rest of the market followed - Google, Anthropic, Grok.
Now here’s the thought experiment:
What if tomorrow they announced a $2,000/month plan?
Would you pay it?
What would it have to include to make it worth it?
And where’s your own psychological limit when it comes to monthly software costs?
Curious to hear your take 👇
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There’s a weird illusion with software pricing. $20/month feels cheap until you realize it’s multiplying across the team, the stack, and the stuff no one uses. I’d rather pay $2,000/month for a product that’s actually critical than $200/month for one that’s just “meeh, it's okay for the basics.”
@a11yexpert Do you ChatGPT currently fulfills this?