What’s something you believed in marketing or business that turned out to be wrong (myth-busting)?
Online, we’re constantly exposed to different takes and opinions, which can easily shape unrealistic or skewed expectations about what actually works in practice.
And it’s not just life in general; it happens a lot in business too.
Is there a myth or assumption you believed in entrepreneurship that later turned out to be different once you experienced it yourself?
For example, I used to believe that publishing just 4 – 5 posts would be enough to start selling a product. I genuinely thought it could be that simple because I had heard people say “content sells.”
But I didn’t realise that there are actually foundational steps in marketing that come before that – a sequence, a strategy, and long-term consistency required before content really starts to convert.
Replies
That you need to build in public from day one to get traction.
I spent weeks thinking I had to document every decision, post daily updates, and build an audience before I had anything worth showing. It felt like the rules.
Then I just shipped the product and started posting analysis of specific stocks with actual filing data behind it. That got more engagement in a week than months of founder content had.
Turns out people do not follow the journey. They follow the insight. If the thing you are building produces something genuinely useful, post that instead.
The "build in public" advice works for some founders. For a B2B tool used by people who read SEC filings, nobody cared about my deployment pipeline. They cared about whether the BYND 10-K actually said what I claimed it said.