What decisions have improved your business results?
If you're an entrepreneur, you make countless decisions every day.
And if you're just starting out and have limited experience, a lot of it is trial and error.
Most decisions won't lead to outstanding results (and sometimes they won't work at all).
But I'm sure there are a few that changed the direction of your business for the better.
Speaking for myself and the projects I've been involved in:
For Minimalist Phone (B2C segment):
Hiring an external team that knew how to run performance marketing campaigns.
Growing our internal team with specialists. Having experts focus on what they do best led to much better results.
Meeting in person twice a year. It strengthened our relationships and made remote collaboration much smoother.
For my personal brand (social media/marketing industry):
Having occasional calls with people from my community. They got to know the real person behind the content, which made them much more supportive.
Starting to promote my paid services more. Before that, people expected everything for free.
Saying "no" to more opportunities. Staying focused has been far more valuable than trying to do everything.
What decisions made the biggest difference in your business?
Replies
One decision that helped me was to stop treating every new idea as equally important.
In marketing and in product, there are always 20 things you can do. But the business improves when you pick the few decisions that create repeatable learning- talking to users, improving the product, testing clearer messaging, and building systems instead of reacting every week.
Focus has probably created more progress than speed.