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Neri Raanani

Video or written content? How do you prefer to read product help guides/documentation? 🛠

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You're trying out a new product and need some help, so you turn to the company's help center. Do you look for how-to videos or written instructions?
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Evgeniy Yakubovskiy
Attractive videos capture the audience's interest and keep them engaged throughout the video. That's why I'm all for videos!
Neri Raanani
@evgeniyyakubovckiy Videos do attract attention, but for help guides/documentation it's less about hooking the audience and more about being helpful and efficient to a user in need. Still, videos are indeed a good fit here as well - probably both written and video together. Thanks for sharing!
Marina Đurić
Usually both. A video that is under 10 minutes followed up with a bullet point explanation step by step.
Joe Kattan
Check out Scribe! It's great for explaining stuff
Neri Raanani
@joekattan Thanks! I'll definitely check it out.
András Juhász
Nougat-sized videos if it's something specific, otherwise written content. Written content still has a lot of advantages over the video format, the one standout for me is searchability. On the other hand, it's much harder to update video content in case of product updates.
Neri Raanani
@andrasjuhasz So true! Thanks for sharing this!
Divya
Video>> Document
Yesser Falk
I prefer Images and written content for a first peek. A video is better when the product catches me and I am more interested in how it works
Neri Raanani
@yesser_falk Thanks for sharing!
Judith Ackerman
Written instructions with screenshots/images over videos. Videos are great for new features or product demos but if I'm stuck somewhere I'll 9/10 go for the written version.
Neri Raanani
@judith_ackerman Got it, thank you!
Helen Fiala
I guess it's a mix of both :-) It would depend on the context & information the customer is looking for: Quick insights / facts about the product should be listed down and quickly to read - actual product usage is fun and way more educative to consume in video formats!
Neri Raanani
@helen_fiala Agreed! Thank for sharing!
Amna Irshad
Video explanation is quite handy and time saving.
Oumaima Saidi
I prefer both, a video first to get a first glimpse of the product, I would then read any written specifications.
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